# Design Dichotomies > By David Bingham · https://studiobing.com/davidbingham/work/design-dichotomies/ > Work by David Bingham. In 2013 I took my turn on the display at the entrance to the GE Appliance design studio, where team members in rotation frame images that inspire them. I used it to set out my design philosophy as six pairs of opposing terms: Culture and Technology, Head and Hands, Inspiration and Feedback, Craft and Reproduction, Atoms and Bytes, Solitary and Connected. Each pair is one photograph split in two, with a touch target at either end. I built the panels over about nine days with a MaKey MaKey board, copper strips and a web page that spoke each choice aloud, and an iPad on the last panel showed the balance of everyone's selections. - **Period:** 2013 ## Design Dichotomies Block `design-dichotomies/opener` · https://studiobing.com/davidbingham/work/design-dichotomies/#opener The nine panels of Design Dichotomies on the corridor wall at the GE Appliance design studio in 2013. This is the opener: the whole installation in one view, from the introduction panel to the iPad tally at the end. - Image: Nine printed panels under clear acrylic in a row along a gray block corridor wall, ending with a red circuit board on leads and an iPad showing coloured bars My design philosophy, conveyed through an interactive installation. ## Introduction Block `design-dichotomies/introduction` · https://studiobing.com/davidbingham/work/design-dichotomies/#introduction The introduction panel beside my own account of the setting: a shared studio display that each team member takes over in turn, which I used for six pairs of opposing terms. The panel carries the explanation, my signature and a practice target so a visitor could try the touch mechanism before the boards. The GE Appliance design studio entrance has a display for individual team members to frame personally inspirational images. About every-other month, a new team member takes over the display. For each single image, I included two opposing terms important to my design philosophy and process. - Image: The introduction panel: the title Design Dichotomies, two paragraphs, a handwritten signature and a drawn finger pressing a ring target beside a short practice note ## Pairs 1 Block `design-dichotomies/pairs-1` · https://studiobing.com/davidbingham/work/design-dichotomies/#pairs-1 The first three boards: Culture and Technology, Head and Hands, Inspiration and Feedback. Each is a single photograph split in two, one term and one touch target at each end, so the viewer has to weigh one half against the other and press a side. - Image: Board split in two: a family in rocking chairs in a 1920s parlour on the left, a wooden cabinet radio on the right, labelled Culture and Technology - Image: Board split top and bottom: a surgeon's masked face in magnifying loupes above, gloved hands holding instruments below, labelled Head and Hands - Image: Board split in two: Ray Eames looking down at a slide on the left, Charles Eames looking up with glasses in hand on the right, over a light table of slides, labelled Inspiration and Feedback ## Pairs 2 Block `design-dichotomies/pairs-2` · https://studiobing.com/davidbingham/work/design-dichotomies/#pairs-2 The second three boards: Craft and Reproduction, Atoms and Bytes, Solitary and Connected. With the first three they make the full set of six pairs, each split image built to hold a tension rather than settle it. - Image: Board split in two: a man in a brick workshop examining a model tractor on the left, a desktop 3D printer on a bench on the right, labelled Craft and Reproduction - Image: Board split in two: a black iPhone with a dark screen on the left, its home screen of app icons floating alone on the right, labelled Atoms and Bytes - Image: Board split in two: the Grand Canyon under cloud on the left, a person at the rim wearing a Street View camera backpack on the right, labelled Solitary and Connected ## Tally Block `design-dichotomies/tally` · https://studiobing.com/davidbingham/work/design-dichotomies/#tally How the installation worked, in my words from the deck, beside a close-up of the last two panels. A MaKey MaKey board read each touch across the copper strips as a keystroke, a web page spoke the chosen term aloud, and the iPad on the final panel kept a running tally of every selection as paired bars. MaKey-MaKey is an open-source electronics board that brings interactivity to everyday objects. It is recognized by the attached computer as a standard USB keyboard and interprets each input as a particular keystroke. When a viewer press a button on any design dichotomy, their finger closes a circuit across the copper strips and the associated key stroke is sent to the computer. A web page running a simple script speaks the selection aloud and updates the iPad display. - Image: Close-up of the last two panels: a red MaKey MaKey board wired to panel 8, and an iPad on panel 9 showing twelve coloured bars, one per term - **AI:** 2, Ideas. AI helped with research, sources, brainstorming or structure. I wrote every word. The tiers: https://studiobing.com/davidbingham/writing/#ai